This is a guide to the freshest music marketing tips you should consider using in 2020.
1. Reach Millions of Music Fans Using YouTube Ad Pre-Rolls
Video marketing is in the wind these days, and it is hard to find a market channel better to do video advertising on than YouTube. YouTube gets over 30 million visitors per day, so if it isn't in your music marketing strategy yet, then you better get started.
Also, YouTube is still a channel where users often go mainly to stream music videos and listen to music, which make your music ads highly relevant to their actions. Therefore, getting your presence as an artist on YouTube might give you a huge career boost as you can promote your music to people that are willing to be exposed to it.
2. Let Followers Share Their Gigs With Snapchat Geotags
Geotags are tags that show the geographic location a Snapchat user is at. By purchasing a geo tag for the area of the venue you will play at, Snapchat users can add your band logo onto their snaps. All of a sudden, their snaps from the night give you cheap advertising driven by your fans. Talk about a marketing tip that can help you crowd source from your music fans?
You may also consider going all out and launch a gig related filter if you want to go all over the top. If football matches have filters, why should you not?
3. Grow Your Fan Base With Facebook Events
Yes, social media are bigger than ever, but so are people's needs to connect offline. With Facebook events you can connect your music marketing with both worlds.
First, make sure to build a Facebook Page that promotes your music online. This ensures that curious people who click on your Page will get a good first impression. Only when a representative Facebook Page has been set up, you should begin to publish your upcoming music events. This way, not only your loyal followers can easily keep track of your gigs, but people who are searching for something fun to do for the day might stumble across you.
You should also once in a while consider investing in Sponsored Facebook Events Ads to effectively target exactly those people who are interested in similar music to yours. This is a good way to make new fans pay attention to you, and also make them convert as you can sell concert tickets directly from the Facebook Event page.
By being active on social media channels such as Facebook, Instagram or Twitter you not only build your fan base, but you also interact with your fans personally. Building a stronger bond with your fans makes them even more willing to support your work.
4. Upload Your Song To TikTok To Attract Generation Z
This online marketing tip depends a bit on your music style and the fan group you'd like to attract, but if you make music that Generation Z might like, you should not underestimate the power of TikTok.
TikTok is an app where users can upload playful and short video clips with a lot of effects and music. Currently the app has more than 500 million monthly active users globally every day. They are constantly on the lookout for great music to include in their videos, so why not add yours to the pool?
Other ways to attract attention using TikTok can be done using:
5. Create A Spotify Playlist
Another way to add your presence exactly where your audience might be is to create a Spotify playlist. People go to Spotify to listen to music, so get on it to make them listen to you too. Create engaging playlists that include a mix of other artists, but don't forget to also add yours to promote your music.
You may also want to contact popular playlist creators to ask them to include your songs in their playlists too. Not only does this move promote your music, but you show the market that you support other musicians too.
So, do musicians not need a record label anymore?
Having said that, you should also consider connecting with a record label. A music label can promote your music using their extensive network and can point you to shortcuts in the industry. Taking the independent Scandinavian record label Sailor Music as example, you send in your music demo and other evidence of your music online. If you become signed, you get help with all the PR and marketing you need to best promote your music. Good luck!
It cannot be ignored that one of the biggest platforms where music can be streamed is Spotify. If you do not avail the benefits for the services of promotion of your music on Spotify, you are making a grave mistake. There are many ways in which real Spotify promotion can be done to bring home the benefits. The taste and preferences of our music changes along with changing seasons. Beach anthems are preferred for summer while cozy songs are yearned for during fall.
Playlist trending must include your music:
The themes of your playlist may vary according to the singing style, emotions in the song. It could also depend upon the slangs that have been used. you can start building your list where some of the songs of your choice can be mixed. The timing of the songs is very crucial. Christmas songs could be added to the list say 'Winter Wonderland'. The list could also be shared on Twitter and Facebook.
Collaboration:
There are two ways you can collaborate. Other playlists can join yours and your playlist can be added to others through Spotify. A stranger or a fan can very well come to your playlist and add their favorite songs and at the same time share it on the web regularly. The playlist should be shared on Facebook so that people come to know about it and are free to add their chosen music to your playlist. If you collaborate with a musician each musician's song is shared on the playlist of the other musician by way of reciprocation. It becomes a double bonanza, in the sense that fans of both the musicians can get taste music which is new to them. They also have the opportunity to promote the songs. In a way, they get the best of both worlds.
Upcoming artistes spotted by Spotify:
Popular musicians are constantly searched by the Spotify team. It is the responsibility of the musicians to make their followers aware of the fact that the Spotify app can help them in this regard. A formidable presence gives the musicians the advantage of being spotted by the Spotify team. This will, in turn, help the musician in garnering proper opportunities both qualitatively and also quantitatively.
Spotify included in your website:
A website is an online resource and works as the most important cog in the wheel for any musician. Spotify should be included on your website. It should also be included in other social media platforms. If your web page has got high traffic then it is bound to happen that your playlist gets an equal amount of traffic. This invariably will translate to popularity for your music.
Playlist based on elements of music
The playlist should be created depending upon the elements of music that you prefer. The playlist should be coherent and one gains knowledge on music by listening to them. Attention-grabbing elements of music should be chosen. A playlist full of brilliant songs is created that fits the scheme of things exceptionally. Author's Bio: As of music streaming sites, Spotify is the leader in the industry. The author is registered with Spotify and has been into real Spotify promotion proactively. Having a Spotify app on your website you can bring in more traffic and promote your music with ease.
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